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Does Social Media Work for Small Businesses? November 3, 2009

Posted by Pamela DeLoatch in November.
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That’s the question Citibank asked in a recent survey and the answer it got?  No.  Many small business leaders said that they did not see results from their efforts on social media sites such as Facebook and Twitter.

Over 60% of the 500 respondents said that social networks did not help generate leads.  Only 12% found social networks somewhat or very helpful, and 13% said they were not very helpful.

Why does it seem to be all the rage for larger organizations, but not so much for smaller ones?  Here are some of the stumbling blocks that small businesses may have when it comes to social media.

1. It takes time to get results.  The whole aspect of social media is about building relationships, and that can’t be done over night.  If a small business starts a Facebook Fan page or a blog and hopes for immediate results, she will be disappointed.

2. It takes up time.  Small business owners have a lot to do just in running their business.  Building and maintaining online social networks takes time and consistency.  And, unlike larger organizations with more staff members to delegate to, in a small business, it’s hard to let someone else convey the corporate message.

3. It takes resources. Not only do small businesses need manpower to handle the online communication, they also need sources of information and research in order to establish that role of a “thought leader.”  Large companies can do surveys and hire researchers to write innovative white papers, but with their limited budgets and staff, it’s more difficult for small businesses to offer new and fresh information.

4. Some businesses may make a half-hearted entry.  For the businesses that are doing social media because they are “supposed” to, it won’t take much to convince them it won’t work.  The company president may have a LinkedIn.com account, but has few connections and doesn’t strengthen those or build more.

5. Lack of hard results.  It’s true.  Most of the stories of success using social media are anecdotal.  Factual, but not always in hard numbers.  So it’s difficult sometimes to show the actual benefits of using it.  How do you know, for example, that a potential customer decided to call you because he saw you on Facebook?  Can you measure the amount of people who developed a favorable impression of you after reading your blog?

Despite the negatives from this survey, social media experts are sure that small businesses can benefit from this form of marketing.

Mashable, a website specializing in social media, countered with several examples of small businesses that have seen sales growth and increased brand recognition through their social media efforts.

Other examples abound throughout the Web, from the success of Chicago’s Sprinkles Cupcakes on its Facebook fan page to the non-profit organization Epic Change and how it effectively used social media for fundraising.

But maybe there’s another option.  Maybe small businesses could use a different type of social networking system that’s more tailored to their size and need for flexibility.  rSitez, a software development company, helps entrepreneurs and small businesses create their own social networking sites by taking the best attributes of the popular sites and blogs and tailoring it to the individual company’s needs.  In effect, they create a community for each company, making it much simpler for businesses to reach their target audience.

Where are you on the social media spectrum?  Have you been using it for years?  Thinking about testing the waters, or somewhere in between?  What results have you seen?
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New to Twitter? Don’t Worry, Just Follow November 2, 2009

Posted by Pamela DeLoatch in October.
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By now, most people have heard of Twitter, which is a microblogging tool that allows people to broadcast short updates of 140 characters.  It’s used by celebrities like Ashton Kutcher, who challenged CNN to see who would be the first to get 1 million followers.  (Kutcher won.)

It’s been banned by the NFL for use by players during the game.

It’s being used by every Tom, Dick and Harry with a (little) something to say.

But is it useful for small businesses?

Think about this:  according to the New York Times, more Twitter accounts belong to small businesses than to large companies.  And it makes sense, really.  So much of a small business’ success rests on word of mouth marketing.  And that’s what Twitter helps provide.

But here’s another reason to enter the world of tweeting:  Twitter also lets you as a small business owner or entrepreneur tap into a wealth of resources.

When you look at some of the active tweeters out there, you’ve got a real-time encyclopedia at your fingertips.  Social media experts like Chris Brogan, entrepreneurial advocates like Guy Kawasaki.  Experts from businesses that work with small businesses like Business Week’s Entrepreneur or Dell Small Business.  It wouldn’t be a bad idea to see what some of these folks are thinking, would it?

When you first log onto Twitter, one of the biggest stumbling blocks is figuring out how to find the people you want to get tweets from, or follow.  An extremely useful application that can help is Tweetdeck, which can be downloaded for free.  With Tweetdeck you can categorize your list of people to follow.  Whenever someone from your list sends a tweet, you can see it on your deck.

Check out Small Business Trend’s Ultimate Small Business Twitter list for an excellent start.

You can also set up a search for a phrase, such as “social media for small businesses” or “independent grocery stores” or even your name or the name of your business. Whenever someone makes a comment, positive or negative, discusses a trend or proposes a problem, you’ll be in the know.

Look for people in your industry or community as well to create a network of information that benefits you both.

Keep in mind that, despite the PR, Twitter is just one tool in your arsenal for communicating with your audience.  There are still plenty of others.

Small businesses can find success connecting with customers by setting up their own social networking sites, like those offered by rSitez.com.  There, businesses can create a community that encompasses a specific audience with similar interests.  Members can communicate through blogs, forums, articles, videos, photos, and chats about important issues.

So don’t think of Twitter as being an all or nothing proposition.  Instead of feeling the pressure of creating brilliant 140 character posts, think of how to funnel the up to the minute information on Twitter in a way that is convenient and useful for you.  And consider it one more tool to help your business grow.

Eventually, the rest will come.
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New Social Media Options for Young Businesses October 19, 2009

Posted by Luis in November.
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It has been a long time without posting here. At rSitez, we have used this time to cotinue improving our product (the more flexible and robust out there) and developing all the custom applications that our customers have been demanding…. busy and fun times!

It seems as if everyone is talking about social networking these days, whether it’s using Facebook, Twitter or LinkedIn, just to name a few.

These networking sites are answering a need that people have to connect with others and share news and information.

Although many individuals have taken advantage of social media, companies are also finding that social media can provide efficient ways to target and build a relationship with their customers.

While most companies have websites, particularly large and medium sized companies, the information on websites is often static. It doesn’t change often, and it doesn’t offer an opportunity for interaction.  Some companies have added blogs, which can increase readership.  But even blogs don’t always encourage a robust two or multi-way conversation between interested parties. 

Businesses are also putting up Fan Pages on social networking sites like Facebook, which does allow for more of a free-for-all conversation, but doesn’t allow a company to really target and market to a specific group.

One new type of program that has a leading edge is what www.rsitez.com  is offering.

By combining the attributes of a traditional website and the fluidity of a social site, rSitez lets businesses build a community of interested consumers.  The consumers can then talk with each other (and company members), share events, blog, participate in forums and in general, form a group of members that build an interest in your product.

 Another benefit rSitez offers is the ability to monetize the site.  Businesses can get paid for using ad words.  They can make money also by charging fees for membership, for special reports, or for products.  Nonprofit organizations can set up their site to accept donations.

 For a growing young business, rSitez provides a way to start a viral marketing program that involves your customers and creates a strong following; all while helping your business make money.

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MySpace gets new CEO from Facebook. Mark Z. are you worried? April 24, 2009

Posted by Luis in April.
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Funny stuff coming from the kings of social networking, according to the Washington Post article “Hiring Of New MySpace CEO Settles Many Old Scores”

<<MySpace parent company News Corp. continues to leak, off record, that  Owen Van Nattais in the final stages of becoming the new CEO of MySpace. Van Natta certainly has the experience on paper to run the company – he was a business development executive at Amazon, the chief revenue officer at Facebook and most recently the CEO of music startup Playlist.com. If the leaks are correct, he’s in the final stages of contract negotiation and his hiring will be announced shortly.

He knows social networking, music/media and the Internet in general, and will certainly be able to get his hands around MySpace’s business. But his hiring is leaving many scratching their heads nonetheless.

Van Natta owns a significant percentage of Facebook stock and is of course intimately knowledgeable about their business. At the very least it’s bad form for him to join Facebook’s primary competitor. At worst there may be legal issues since it will be extremely difficult for him to continue to protect confidential Facebook information in his new job. But it’s widely known that Van Natta feels betrayed by Facebook for not making him the CEO and has a deep dislike of Mark Zuckerberg. The revenge factor in taking the top job at Facebook’s biggest competitor must be making him feel somewhat vindicated…..>>

Good stuff!!! Do you think Mark Z. like to have Van Natta as direct competitor??

The Washington Post article questioned Van Natta ethics for taking this new job due to the potential conflicts of interests and confidentiality with Facebook and Playlist.

In my opinion and to Van Natta defense I should said that Van Natta left Facebook after securing a really big funding from Microsoft that value Facebook at $15B.  Do you think Microsoft would pay so much if Van Natta was not behind the deal? Don’t think so….Van Natta worked, contributed and learnt from the best company in internet: Amazon.com, he got a great funding deal for Facebook and Mark Z. didn’t value him enough so he left. This is what brought Van Natta to the current situation, there is no ethics dilemma here. Other question is Playlist but I will not be surprise if he brings Playlist as part of deal and it will be acquired by Myspace (let’s see…)

Van Natta is going to be a great asset for MySpace and I can’t wait to see how these big social titans will play their next hand.

My final point, I ‘m still amaze how naive big companies are regarding their big executives. Why the spend so much money in lawyers?? Just a couple of years ago, the biggest Marketing exec from Toyota US Jim Farley left Toyota to join Ford. No noncompete agreement was signed with Toyota and he left will all the new car development plans for the next 5-10 years in his head. Can you believe it?   Sure, it’s happening again…

Funny, Funny, Funny…   

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How to Make Money Online like Myspace and Facebook. February 17, 2009

Posted by Rohan in February.
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Did you know that you can have your own Social Networking website like Myspace or Facebook – and create multiple streams of income from these websites … while working from home?

Within months of launching their social networking websites, Myspace and Facebook were each valued over a hundred million dollars and are now each valued over a billion dollars after only a few years.  Experts agree, and proven by the success of Myspace, Facebook and other social networking websites like Youtube,  and Linkedin that having your own social networking website is one of the best business opportunities available today. 

You can start your own social networking website and target specific groups of people and monetize the site in several ways.  This is very inexpensive to do and can be completely managed from home.  All you need is internet access.   Could YOU own a site like this?  Of course, why not?  For only a few dollars you can have an entire social networking website within a few minutes.  Just visit www.rsitez.com for details.

So why do I recommend that you have your own social networking site?  Because it’s very low cost, easy to manage, can be done from home, easy to monetize, and all you need to do is get people to join the site.  You can have a free site that sells ads; a membership payment site that you charge others to join; or a site that you use to sell products.  There are many other ways to monetize social networking sites, but these are the 3 most common ways.

Let’s talk a little about the difference in these monetization options.

Ads Sales – Advertisers are always trying to find new places to advertise their products.  Clearly, online advertising is putting newspapers and magazines out of business everywhere.  It’s less expensive, has a quicker turn-around time, and more targeted than the way your dad used to advertise.  You don’t need to have a Myspace with over a hundred million members to sell ads.  All you need is a very targeted niche site.  So let’s assume that you’re a stay-at-home mom and you want to build a network of moms.  And let’s say that you can attract a lot of the moms in your town.  All of a sudden you can now go to the grocery store, the bakery, the day care, the gym, the dentist and all the places you normally go and offer them the opportunity to advertise on your site.  You can set whatever price you like for your ads.  The main idea here, however, is that you have a targeted audience of moms in your town that people will want to reach.  This concept is the same for virtually any affinity group, professions, interest etc.  Here are some ideas:  social networking site for painters, musicians, firemen, police, teachers, snowboarders, travellers etc.  There is virtually no limit here.  Try to find something that you have a genuine interest in and imagine that others will to.  Your main job will be to attract these individuals to your site and create value or opportunities for them.

Membership Income – Some sites will have to be free while others will be able to charge a membership fee.  This depends on the value of the content of the site.  Example: a hangout for teens will probably be free.  However, a site that focus on teaching someone how to invest, how to speak French, or how to add some value to their life may charge some fee that the site visitors will gladly pay.  Why?  Because the cost savings and value added by the site to the member is apparent.  Here are some examples:  A site where you help employers recruit top talent; a site where you help people navigate through the financial crisis with proven investment strategies; a site where you provide strategies for lasting relationships; a site where you help someone find that perfect mate.  These sites will need to be credible and will need to provide the value advertised but once established, these sites could become very good cash machines.  This is a great way to make money because you can often charge a subscription fee for these sites, payable monthly, yearly etc.  The fee will be based on the value you provide.  However, you only need 1,000 members paying $10 per month to make $10,000 per month with this method.  That’s a six figure salary from working at home.  Not a bad start!

Selling online – What’s great about this method is that you already have your members online and you know what they like – if you have an affinity niche social networking site.  So let’s say that you have a site that targets football fans and you have an online store with the site.  Guess what you sell? That’s right football memorabilia and other related ‘stuff’.  T-shirts, calendars, balls, game tickets etc.  This could be on a local level – the college team U of M (University of Money), a national team, or just football fans overall.  But where do you get this stuff to sell?  You can partner with the local merchant, take photos of the items, upload the photos and description, collect the orders with your site, and have the merchant fulfil the orders.  Basically, members would be able to order the products on your site, your automatic notification system will email the orders to the merchant, and the merchant ships the products to the customer.    You take a percentage of the sales, thank you sir, for doing practically nothing, manufacturing nothing, warehousing nothing.  Another option is to use amazon.com or amazon.co.uk.  These guys now sell practically anything you can imagine – and they do all the warehousing and fulfilment as well.  However, the main idea here is that you get a piece of every sale for simply having a site that you can attract a group of people who likes to do what you like to do anyway.

Cashflow – It must be obvious by now where I’m going with this.  But here it is.  You can actually do all the above with your social networking site at the same time to create multiple streams of income with recurring cashflow.  You can have a targeted niche social networking website that you: collect recurring membership fees; you sell ads on the site to businesses and individuals; and you can have an online store for your members to buy products – all on the same site.  Of course, once you have the site and the audience you can also offer ‘premium services’ to your members.  Ching, ching … more streams of income.

So this is only a small sample of what you can do today to make money online with your own social networking website, without even leaving your house.

To learn more about creating your own social networking site please visit www.rsitez.com

About the author

Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to use technology, globalization, and networks to build a global business.  His clients include HP, Corning, Oracle, Honda and various other Fortune 500 companies.  He is also the CEO or rSitez, Inc. (www.rsitez.com), a technology firm that helps entrepreneurs create revenue with social networking sites.

Ways to make money in the recession February 17, 2009

Posted by Rohan in February.
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The global economy seems to be out of control.  This week the USA Senate passed an $838 billion stimulus package to bring the US back from the current recession.  The UK and other countries are enacting similar measures to fix their own economy.  Jobs are being lost by the tens of thousands, over 500,000 jobs lost in the US alone last month.  Is this the time to get depressed?  HELL NO!!!  This is the time to seek out the opportunities that are in front of us.

Wherever there is chaos, there are opportunities!  It’s time to stand up and look around to see things that you may not have seen yesterday.  Where are the opportunities today?  What will be the opportunities tomorrow?  I believe that today, more than ever, globalization is very relevant.  With the right strategy, technology, strategic relationships you can do practically anything. 

So what are some of the things that you can do today?

Start your own social networking site that targets a specific niche and monetize it.  This is very inexpensive to do and can be completely managed from home.  All you need is internet access.  We have seen Myspace, Facebook, Youtube, Xing, Linkedin and others grow from zero to millions of users within a few months.  They have grown from 0 to hundreds of millions of dollars in months as well.  Could you own a site like this?  Of course, why not?  For only a few dollars you can have an entire site like this within a few minutes.  Just visit www.rsitez.com for details.

So why do I recommend that you have your own social networking site?  Because it’s very low cost, easy to manage, can be done from home, easy to monetize, and all you need to do is get people to join the site.  You can have a free site that sells ads; a membership payment site that you charge others to join; or a site that you sell items.  There are many other ways to monetize social networking sites, but these are the 3 most common ways.

 Let’s talk a little about the difference in these monetization options.

Ads Sales – Advertisers are always trying to find new places to advertise their products.  Clearly, online advertising is putting newspapers and magazines out of business everywhere.  It’s less expensive, have a quicker turn-around time, and more targeted than the way your dad used to advertise.  You don’t need to have a Myspace with over a hundred million members to sell ads.  All you need is a very targeted niche site.  So let’s assume that you’re a stay-at-home mom and you want to build a network of moms.  And let’s say that you can attract a lot of the moms in your town.  All of a sudden you can now go to the grocery store, the bakery, the day care, the gym, the dentist and all the places you normally go and offer them the opportunity to advertise on your site.  You can set whatever price you like for your ads.  The main idea here, however, is that you have a targeted audience of moms in your town that people will want to reach.  This concept is the same for virtually any affinity group, professions, interest etc.  Here are some ideas.  Social networking site for painters, musicians, firemen, police, teachers, snowboarders, travellers etc.  There is virtually no limit here.  Try to find something that you have a genuine interest in and imagine that others will to.  Your main job will be to attract these individuals to your site and create value or opportunities for them.

Membership Income – Some sites will have to be free while others will be able to charge a membership fee.  This depends on the value of the content of the site.  Example: a hangout for teens will probably have to be free.  However, a site that focus on teaching someone how to invest, how to speak French, or how to add some value to their life may charge some fee that the site visitors will gladly pay.  Why?  Because the cost savings and value added by the content is apparent.  Here are some examples: A site where you help employers recruit top talent; a site where you help people navigate through the financial crisis with proven investment strategies; a site where you provide strategies for lasting relationships; a site where you help someone find that perfect mate.  These sites will need to be credible and will need to provide the value advertised but once established, these sites could become very good cash machines.  This is a great way to make money because you can often charge a subscription fee for these sites, payable monthly, yearly etc.  The fee will be based on the value you provide.  However, you only need 1,000 members paying $10 per month to make $10,000 per month with this method.  That’s a six figure salary from working at home.

Selling online – What’s great about this method is that you already have your members online and you know what they like – if you have an affinity niche social networking site.  So let’s say that you have a site that targets football fans, you have an online store with the site.  Guess what you sell? That’s right football memorabilia and other related ’stuff’.  T-shirts, calendars, balls, game tickets etc.  This could be on a local level – the college team U of M (University of Money), a national team, or just football fans overall.  But where do you get this stuff to sell?  You can partner with the local merchant, take photos of the items, upload the photos and description, collect the orders with your site, and have the merchant fulfil the orders.  Basically, members would be able to order the products on your site, your automic notification system will email the orders to the merchant, the merchant ships the products to the customer.    You take a percentage of the sales, thank you sir, for doing practically nothing, manufacturing nothing, warehousing nothing.  Another option is to use amazon.com or amazon.co.uk.  These guys now sell practically anything you can imagine – and they do all the warehousing and fulfilment as well.  However, the main idea here is that you get a piece of every sale for simply having a site that you can attract a group of people who likes to do what you like to do anyway.

It must be obvious by now where I’m going with this.  But here it is.  You can actually do all the above with your social networking site at the same time.  You can have a targeted niche group, that you collect membership fees from, you can sell ads on the site, and have an online store as well – all on the same site.  That what we call a three-fer. 

So this is only a small sample of what you can do today to make money online, without even leaving your house.

You can learn more about creating your own social networking site at www.rsitez.com, and don’t forget to be bold.  Remember, the opportunities are there, but it’s up to you to find them and to take action today.

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President Obama and Social Networking Websites January 22, 2009

Posted by Luis in January.
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Last presidential campaign, as you heard a thousand times, was historic in many fronts. In terms of the use of technology was historic too. Internet was used as never before to reach volunteers, communicate with voters, launch political Ads, blogging, etc, etc. 

I believe that the use of internet in this campaign will be compared in the future with the historic first TV debate between JFK and Nixon. In that debate, Nixon was recovering from illness and, wearing little makeup, looked wan and uncomfortable, in contrast to the composed Kennedy. Nixon’s performance in the debate was perceived to be mediocre in the visual medium of television. The polls changed after the debate launching Kennedy to the presidency. It would unfair to say that JFK won because he looks good on camera but in the same way it will be silly not to give him credit for understanding how a TV debate could benefit his candidacy and give him an edge over Nixon. In a similar way the same can be said about Obama and how he used internet to organize volunteers, raise funds, and communicate with voters to gain an edge in the campaign.

The main factor to use internet so powerfully has been the growing possibilities of social networking technologies and their massive reception. The use of new social networking software gave so great results to President Obama and his advisers that they are going to continue to use them from the oval office.

Every morning, Obama will receive a briefing from the ideas and opinions submitted by the american people through the websites Change.Force.com  and Whitehouse.gov

We don’t know what the impact of this could be but it is definitely encouraging. Online communities and social networking tools encourage two-ways communication and these sites could become a place to have these conversations with the administration. It is clear that a lot of progress need to be made to assure that the government is listening, that this is not just a propaganda tool, etc…but once again, this is just the beginning. To me is encouraging to see that President Obama will use social networking technology as one more way to stay in touch with the people, especially important in this difficult economic crisis.

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Social Networking Opportunities in a Recession January 15, 2009

Posted by Luis in January.
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Almost a year ago, Josh Bernoff wrote the post “Why Social Applications Will Thrive in a recession”. You can check the original post here. Josh is co-author of the great book Groundswell, a must for anyone interested in social technology.

A year ago, we could argue if a recession was arriving or not, today we know a recession is here to stay.  Therefore, I think is worthy to revisit what Josh said about Social Apps then and what opportunities rSitez and other Social Networking Software providers have to offer in this tough economic times.

In a recession, advertising will plummet and experimental media will crater. (In the 2001 recession, US advertising dropped 9% and Internet advertising plummeted 27%, according to Veronis Suhler Stevenson.)

But do not panic. Things are different this time.

Here’s what smart marketers should know:

  • It’s not a tech bubble. The last recession was caused by the dot-com bubble and the terrorist attacks. There was a lot of ignorant money out there chasing illusory opportunity, and companies had overinvested in technology. This time, the precipitating event is a housing bubble, and technology spending is not irrational.
  • Awareness ads will lose effectiveness. Advertising (or as we often call it, “shouting”) is mostly about generating awareness and reinforcing brands. In a recession, ordinary consumers like you and me aren’t as willing to spend. Sure, we’ll be aware of the product, but that doesn’t make so much difference when you’re worried about your future. Advertising is expensive and is a lot easier to cut than headcount. Many are predicting ad spending will hold up; I’m not so sure.
  • But social applications are about consideration, not awareness. Blogs, word of mouth, social networks . . . they’re about people connecting with other people. You may resist advertising if your finances are tight, but if your bud tells you that new movie is really worth seeing or that the Gap has the cutest new tops, that’s more persuasive than advertising. Basically, in a recession, the consideration phase is more important than awareness — and that’s where advertising flops and social applications succeed.
  • It’s cheap. Social applications can be cheap (think blogs, rsitez.com, facebook pages) and even more sophisticated communities are typically between $30K to $200K — a lot cheaper than a significant sized ad campaign. One interactive marketer from a highly cyclical company told us this:

“Budgets are tight in light of the economic conditions as you surmise, but [the budget for social applications] has not been impacted. We are still keen to move forward with our trial and have support….at this point anyway.  Interactive in general has been more protected than other comms areas and saw an increase.”

  • It’s measurable. Marketers want to spend their budgets in effective channels. If you can generates leads, or conversions, or buzz, or something useful and your Social application offer measurable output. That won’t get cut in a recession.

These same arguments apply to some other forms of online marketing, including search ads and email marketing. As a conclusion, if you are smart and you are looking for opportunities to make money online, social networking applications are going to be good investments in a recession.

rSitez provides you with the technology to create your own Social Networking Site so you can focus in your audience. Find a good niche or audience, position yourself now, proof that your that social networking site is getting results and collect the fruits.  Because as the ad dollars get tight marketers will be looking for you.

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Looking back…History of Internet January 9, 2009

Posted by Luis in January.
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As my last post what’s about the future of technology, I thought that looking back is also appropriate. I found in  Jeremiah’s blog this really informative video about the past of technology. It explains how internet was born and what system across the globe where involved in its origins. Enjoy

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Did you know? Future of Technology January 6, 2009

Posted by Luis in Uncategorized.
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I received this video from my partner Rohan. I thought it was pretty cool and I want to share it. It has all the ingredients for being a viral video (interesting message and cool & catchy content). It has been viewed by over 300,000 times in youtube and I’m sure it will be watched soon by millions of people, thanks of course, to Social Media Applications.

To me it is the perfect reminder of how fast technology is moving and how much more remain to be done. It’s particularly spectacular the numbers related with Internet….and that’s only the beginning!

When you see the numbers for Google in 2006 and in 2008, I can’t stop thinking what kind of numbers Social Networking Sites such as Facebook or MySpace or as a whole this new Social Networking Industry will get by 2010. I’m sure we’ll be surprised as we are surprised now looking at Google.

Enjoy the video, share it and let me know what you think…

 

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